If you’ve been watching March Madness recently, hopefully you’ve seen the new commercials, sponsored by Powerade, supporting the power of pause. They feature premiere such as Simone Biles, Premier League soccer manager Antonio Conte and Olympic Gold diver Tom Daley as they take pause to relax and enjoy unexpected hobbies. Also featured are former NBA stars Chris Webber and Jason Williams.
Let me quickly say that I have no relationship with Powerade; my fascination is with the power of this campaign – not only for athletes but for driven perfectionists – no matter what their field.
“I’ve come to recognize the power of the pause and the Powerade brand’s campaign is a timely reminder to take a moment when we need it—whether for a deep breath, a timeout or even a season out,” Biles said in a statement. “We push ourselves hard physically and emotionally to achieve our dreams but if we are not our best mentally, then we are not maximizing our full potential. I want to help encourage everybody to be kinder to themselves, because that’s when we’re at our strongest and we can achieve the most.
Here’s the commercial!
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